Which European channels can you supply with American food and drinks?
As a leading U.S. food distributor in Europe, we have our own warehouse and distribution hub in Germany and supply more than 10,000 retail points in 33 countries. Our reach includes food retail, non-food, ethnic stores, horeca, food service, wholesalers, and convenience channels. This multichannel setup allows us to support everything from national chains to specialized American- or ethnic-themed stores seeking wholesale American food assortments.
What authentic American food and beverage brands does Crevel Europe distribute to retailers and wholesalers across Europe?
As a specialist importer of American food and beverage brands, Crevel Europe distributes a curated portfolio of iconic U.S. names such as Hostess, 7UP, Reese’s, Prime, and A&W.
The range covers high-performing snacks, candy, soft drinks, and trending beverages, combining established American bestsellers with TikTok-driven innovations to help European retailers and wholesalers build relevant, fast-rotating assortments.
How does Crevel Europe ensure American products comply with European import regulations?
We manage the full import process as a American food importer, covering documentation, compliance checks, and EU-compliant labeling. Our team ensures all U.S. brands meet European regulatory standards, enabling partners to onboard new products quickly and confidently, without having to worry about EU-compliance themselves.
Can you help retailers introduce new or trending American products to their assortment?
Yes. As a trend-led importer of American brands, we continuously scout the U.S. market for innovations and viral items. This allows us to secure high-potential products early, helping retailers differentiate their shelves with emerging trends across snacks, candy, and beverages.
Do you offer marketing or in-store support for American products?
Crevel Europe can support American categories with POS materials, tastings, influencer activities, and seasonal displays, depending on the agreements we have with the brands. These initiatives help boost visibility and sell-through for both established U.S. brands and fast-trending newcomers in the market—particularly valuable for distributors of American beverages and food categories.
What product categories are most in demand within the American assortment in Europe?
Key demand areas include U.S. snacks, candy, BBQ sauces, energy drinks, and flavor-led beverages. These categories perform especially well for partners active in wholesale American food or distributors seeking high-impulse products with strong social-media relevance.
How quickly can Crevel Europe supply American food and drinks to European partners?
American food and drinks are supplied from existing stock and through a well-established logistics network. Thanks to careful stock planning and distribution across Europe, retailers and wholesalers benefit from reliable availability and fast delivery, even when demand suddenly increases. With high focus on scouting trends, we can bring innovative products fast into Europe and are often the first ones importing trendy food items.