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Import · Distribution · Sales · Brand building

Building international FMCG brands in Europe.

We scout the trends, secure the brands and bring authentic American, Mexican, Latin and international products to retailers, wholesalers and food service across 33+ markets.

Become a Crevel customerFor brands: partner with us
Halloween, the Mexican way

Día de losMuertos

More than 200 authentic Mexican products for the season: chamoy candies, hot sauces, sweets and snacks your shoppers are looking for.

Shop the collection Become a customer
200+Mexican products
30+authentic brands
1–2 Novthe big celebration
3,500+B2B customers
1,500+Products in portfolio
33+Markets served
3Hubs · Germany · USA · Mexico

What we do

Full service, from a single source.

Import

Sourcing, labelling and import compliance handled in Germany.

Distribution

Logistics and delivery to retail, wholesale and food service across Europe.

Sales

Listings, key accounts and a network of 3,500+ B2B customers.

Brand building

360° campaigns, POS activation and shelf concepts that drive sell-out.

Trusted by Europe's leading retailers and wholesalers

EDEKA
REWE
Carrefour
METRO
Salling Group
El Corte Inglés
TK Maxx
Globus
Transgourmet
Normal
TEDi
MSC Cruises
HIT
Hamberger
Pier 7
+ 3,500 more

What makes us different

From global trend to local shelf, as first movers.

A fast and reliable trendsetter: we identify emerging market trends early and bring them successfully to Europe with a full-service solution from a single source.

01

Trend scouting

Continuously finding global innovations and viral products. Acting as first movers in the market.

02

Trend buying

Securing high-potential items before mainstream distribution.

03

Concept

Adapting international trends into retail-ready assortments and shelf concepts.

04

Retail implementation

Executing listings, activations and in-store visibility to drive sell-out.

Where our products come from

Authentic origins. Real brands.

100% American culture United States Groceries, candy, snacks & pop culture
Authentic Mexican & Mex-Tex Mexico Sauces, spices, tortillas & dips
Tradition & regional diversity Latin America Top LATAM brands & native ingredients
Trending & international Asia & the world Viral sweets, snacks & global icons

New arrivals

What Europe's shelves are asking for this month.

The latest products to land in our warehouse, curated from global trends.

NewCANDY AXO CANDY 50 x 20 GR BANDERILLA TAMARINDO VITROLERO C/EMPAQUE INDIVIDUAL
CANDY AXO CANDY 50 x 20 GR BANDERILLA TAMARINDO VITROLERO C/EMPAQUE INDIVIDUALLog in to see your price
NewSNACK BARCEL 170 GR PAPAS TOREADAS
SNACK BARCEL 170 GR PAPAS TOREADASLog in to see your price
NewCANDY ZUMBA PICA 20 x 22 GR GOMA SANDIA
CANDY ZUMBA PICA 20 x 22 GR GOMA SANDIALog in to see your price
NewCANDY ZUMBA PICA 20 x 22 GR GOMA MANGO
CANDY ZUMBA PICA 20 x 22 GR GOMA MANGOLog in to see your price
NewCANDY SELZ SODA 100 x 4.2 GR LIMON
CANDY SELZ SODA 100 x 4.2 GR LIMONLog in to see your price
NewSNACK KIYAKIS 95 GR CLASICO
SNACK KIYAKIS 95 GR CLASICOLog in to see your price
NewCANDY AMOS 65 GR PEELERZ GUMMY RASPBERRY
CANDY AMOS 65 GR PEELERZ GUMMY RASPBERRYLog in to see your price
NewCANDY AMOS 300 GR PEELERZ GUMMY MIX
CANDY AMOS 300 GR PEELERZ GUMMY MIXLog in to see your price
NewBEVER POTION CAULDRON 330 ML HARRY POTTER SPELLBOUND BUTTERSCOTCH BEER
BEVER POTION CAULDRON 330 ML HARRY POTTER SPELLBOUND BUTTERSCOTCH BEERLog in to see your price
NewCANDY TABBY 12 x 40 GR FATHERS HOTDOG STRAWBERRY
CANDY TABBY 12 x 40 GR FATHERS HOTDOG STRAWBERRYLog in to see your price
NewCANDY TABBY 12 x 40 GR FATHERS HOTDOG BANANA
CANDY TABBY 12 x 40 GR FATHERS HOTDOG BANANALog in to see your price
NewBEVER ARIZONA 650 ML FRUIT PUNCH CAN (US EDITION)
BEVER ARIZONA 650 ML FRUIT PUNCH CAN (US EDITION)Log in to see your price

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View all new arrivals

The brands we work with

The brands we bring to Europe's shelves.

Mexican & Latin American brands

TajínHerdezIsadoraPolarValentinaDulces de la RosaColombina

American brands

Van Holten'sHerr'sKeurig Dr PepperSnak ClubImpact CandyRap Snacks

European brands

Hot ChipFiddlesFreekePepsiCo

And many more in our portfolio

AmosYummer'sMac HeavenCholulaGoyaCharrasTortillas GuanajuatoHavannaSee all our brands

Not only on the shelf

Our brands are viral online, before they land in store.

TikTok-ready packaging, influencer challenges and Netflix placements: demand is built before the first case is shipped.

600M+views · Tajín on TikTok
500M+views · Amos peeling challenge
NetflixVan Holten's in Emily in Paris

Part of the Crevel family

One partner, from trend to sell-out. Whichever side of the shelf you are on.

For retailers, wholesalers & food service

Buy the trends first, with everything handled.

  • First-mover access to viral and high-potential products before mainstream distribution.
  • Compliance & documentation handled: labelling and import formalities for a smooth, speedy route to market.
  • Shelf concepts & placement advisory adapted to local shopper behaviour and retail formats.
  • 360° activation: POS displays, digital campaigns, sampling and in-store visibility that drive sell-out.
Become a Crevel customer
For brands

Your route into Europe, from a single source.

  • A retail network of 3,500+ customers in 33+ markets: retailers, wholesalers, convenience and e-commerce.
  • Import, labelling and legal compliance managed end to end by our team in Germany.
  • Joint brand campaigns: trade and marketing activations that build awareness and grow the brand at retail.
  • Bases in Europe, the U.S. and Mexico for sourcing, logistics and market feedback.
Partner with Crevel
Hilden, GermanyEuropean headquarters & logistics
Baltimore, USAU.S. sourcing & trend scouting
Guadalajara, MexicoMexican & LATAM sourcing

Join the Crevel family.

Three ways in. One partner for all of them.

Buy from usRetailers, wholesalers & food serviceDistribute your brand with usBrands looking for EuropeCorporate enquiriesPress · Partners · Careers