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Our approach

Beyond traditional distribution.

We support international brands throughout the entire process of entering, developing and growing in the European market.

End to end

Five steps from opportunity to shelf.

A single partner for every stage of the route to market.

01

Opportunity identification

We identify emerging consumer trends, promising international products and brands with strong potential in European markets.

02

Market & business validation

Before launching a product we assess its commercial viability: market demand, pricing, logistics, regulatory compliance, labelling requirements and overall supply-chain feasibility.

03

Import & supply chain management

We manage the process from origin to Europe, coordinating sourcing, transportation, customs, compliance, warehousing and inventory to ensure a reliable route to market.

04

Commercialization & distribution

We connect products with the right channels: from major European food and non-food retailers to wholesalers, independent stores, restaurants and e-commerce platforms.

05

Retail implementation & brand development

Our work does not stop once a product is listed: retail positioning, shelf placement, product education, promotional campaigns, tastings, in-store activations and other trade marketing initiatives.

Our promise

From identifying the opportunity to putting the product in the hands of the European consumer, Crevel provides an end-to-end route to market for international brands.

Part of the Crevel family

One partner, from trend to sell-out. Whichever side of the shelf you are on.

For retailers, wholesalers & food service

Buy the trends first, with everything handled.

  • First-mover access to viral and high-potential products before mainstream distribution.
  • Compliance & documentation handled: labelling and import formalities for a smooth, speedy route to market.
  • Shelf concepts & placement advisory adapted to local shopper behaviour and retail formats.
  • 360° activation: POS displays, digital campaigns, sampling and in-store visibility that drive sell-out.
Become a Crevel customer
For brands

Your route into Europe, from a single source.

  • A retail network of 3,500+ customers in 33+ markets: retailers, wholesalers, convenience and e-commerce.
  • Import, labelling and legal compliance managed end to end by our team in Germany.
  • Joint brand campaigns: trade and marketing activations that build awareness and grow the brand at retail.
  • Bases in Europe, the U.S. and Mexico for sourcing, logistics and market feedback.
Partner with Crevel